Table Of Content
Introduction
Understanding Amazon Error 90117
Causes of Exceeding Character Limit
Importance of Product Descriptions
Resolving Amazon Error 90117
Review and Shorten Product Descriptions
Prioritize Key Information
Avoid HTML Coding and Excessive Formatting
Utilize Bullet Points and Paragraph Breaks
Monitor Changes in Amazon’s Policies
Test and Optimize
Conclusion
Introduction
Resolving Product Description is a major task to be performed in Amazon Business. Selling on Amazon comes with its set of challenges, and one common hurdle that sellers encounter is Error 90117, indicating that the product description exceeds the character limit. In this blog post, we’ll delve into the details of this error, its implications, and effective strategies to overcome it.
Understanding Amazon Error 90117
Causes of Exceeding Character Limit
Amazon imposes character limits on product descriptions to maintain consistency and readability across the platform. Exceeding this limit can occur due to lengthy descriptions, HTML coding, or unnecessary formatting.
Importance of Product Descriptions
Product descriptions play a crucial role in informing potential buyers about the features, benefits, and unique selling points of a product. However, it’s essential to balance informativeness with adherence to Amazon’s guidelines.
Resolving Amazon Error 90117
Review and Shorten Product Descriptions
Carefully review your product descriptions and identify areas where you can condense information without compromising clarity. Trim unnecessary details to meet Amazon’s character limit requirements.
Prioritize Key Information
Focus on conveying essential information within the character limit. Prioritize key features, benefits, and any unique selling propositions to make your product stand out.
Avoid HTML Coding and Excessive Formatting
Excessive HTML coding, line breaks, or unnecessary formatting can contribute to character count issues. Streamline your product descriptions by minimizing HTML usage and employing clean, concise formatting.
Utilize Bullet Points and Paragraph Breaks
Amazon allows the use of bullet points and paragraph breaks in product descriptions. Utilize these features effectively to organize information in a reader-friendly manner while staying within the character limit.
Monitor Changes in Amazon’s Policies
Stay informed about any updates or changes in Amazon’s policies regarding product descriptions. Periodically review and adjust your listings to align with the latest guidelines.
Test and Optimize
Experiment with different versions of your product descriptions to find the most effective and concise way to convey information. Regularly optimize your listings based on performance and customer feedback.
Conclusion
While encountering Amazon Error 90117 can be a temporary setback, addressing it promptly and optimizing your product descriptions can lead to improved visibility and sales. Striking the right balance between informative content and adherence to character limits is key to a successful and compliant Amazon selling experience.
